SEO for electricians: get found for the jobs you want
Someone’s power has tripped and the safety switch won’t reset. Someone else is about to buy an EV and needs a charger installed. Both are searching for an electrician right now, and both will call one of the first few businesses they see on Google.
Kwantum helps Melbourne electricians show up in Google Maps and local search, for both the emergency callouts and the bigger, better-paying jobs.
Get a free auditFree, no obligation. A straight read on what’s working and what isn’t.
The search demand is already there
Each month in Australia, roughly 40,500 people search “electrician near me” and about 1,900 search “electrician melbourne” (Google search data). Electricians are also among the most expensive trades to advertise: Google Ads estimates put “electrician melbourne” at roughly $23 per click.
Showing up in Maps and organic results is how you get those customers without paying for every click.
Where electricians lose jobs on Google
- Everything looks like a callout. Your profile and site say “electrician”, but nothing tells Google you also do switchboard upgrades, EV chargers, solar, rewiring or commercial fit-outs. Those jobs are where the margin is.
- There’s one page for everything. A single “Services” page can’t rank for “emergency electrician Essendon” and “switchboard upgrade Melbourne” at the same time.
- Trust signals are buried. Customers are letting you into their home or workplace. They look for your licence, your reviews and photos of real work, and often can’t find them.
- Reviews are thin. A competitor with 80 reviews outranks you with 12, whatever the quality of the work.
- Suburb coverage is vague. “Servicing Melbourne” doesn’t tell Google or a customer you cover Essendon, Moonee Ponds or Tullamarine.
What we do
Set up your profile for the jobs you want
The right primary category, secondary categories that match your services, a service list with real descriptions, service areas by suburb and photos of actual work.
Build a page for each job type
Separate pages for the work you want more of, such as emergency callouts, switchboard upgrades, safety switches and smoke alarms, EV charger installation, rewiring and lighting, and commercial electrical.
Put your trust signals up front
Your licence number, insurance, years in business, photos of your work and your best reviews, all visible on the first screen.
Make asking for reviews automatic
A short review link, a QR code for the van or invoice, and ready-to-send SMS and email requests, plus reply templates for good and bad reviews.
Tidy your listings and show the result
We check your name, address and phone across the main Australian directories, then report on where you rank on Maps over time.
Emergency callouts and planned jobs need different handling
We set up both, so you’re not relying on callouts alone.
Emergency searches
“Electrician near me” and “emergency electrician” are decided by proximity, reviews and whether you look open and answering. Your profile hours, phone number and a “24/7” claim (only if it’s true) matter most here.
Planned jobs
“Switchboard upgrade melbourne” and “EV charger installation” are decided by your website. Customers read, compare and then call, so those pages need photos, plain pricing guidance and clear next steps.
How we work together
We work in three phases. You always know what’s happening and what’s next.
- 1
Phase 1: Free audit
We look at your Google profile, your website and how you show up in Maps compared with nearby competitors. You get a straight read on what’s working, what’s costing you jobs and what to fix first. No obligation.
- 2
Phase 2: Setup
A one-off job at the start. We overhaul your profile, link and track your website, put your review system in place and clean up your directory listings. We also record where you rank today, so there’s a baseline to measure against.
- 3
Phase 3: Ongoing
Each month we keep the profile current, post updates, handle review requests and replies, and build out the pages and content that win local searches. You get a plain-English monthly report: rankings, visibility and enquiries.
What you need to give us
- Manager access to your Google Business Profile (we show you how in two minutes)
- A 20-minute kick-off call
- 10 to 20 recent photos of your team, vehicles and completed jobs
Plans and pricing
A straight monthly price, plus a one-off setup fee, with no lock-in contract. We guarantee the work, not rankings. Nobody can honestly promise a Google position, and you should be wary of anyone who does.
SEO Pricing
Local SEO & AI search visibility, priced to compete
A straight monthly retainer for ongoing SEO work, plus a one-off setup fee — no 12-month lock-in. Website design is priced separately as its own project; see website design pricing below.
Foundation
Get the fundamentals working
+ one-off setup fee · No lock-in contract
- Google Business Profile setup & optimisation
- On-page SEO for up to 5 core pages
- Up to 10 keywords tracked
- Local citation building
- Basic technical health check
- Monthly report, plain-English, email support
Momentum
Where most businesses see real traction
+ one-off setup fee · No lock-in contract
- Everything in Foundation
- Up to 15 keywords tracked
- Monthly Google Business Profile posting
- 2 blog articles per month
- Active local link building & outreach
- Quarterly technical SEO audit
- AI search (GEO) foundations: schema & FAQ
- Phone support
Authority
Become the obvious choice in your market
+ one-off setup fee · No lock-in · Scoped after a short call
- Everything in Momentum
- 22+ keywords tracked
- Full local pack strategy
- 4 articles/month + digital PR & guest posts
- Advanced link acquisition campaign
- Ongoing (not quarterly) technical SEO
- Full-site AI search (GEO) optimisation
- Monthly strategy call, dedicated contact
All prices exclude GST. Offers are intended for businesses (B2B) engaging Kwantum's services.
Want to know more about the profile side?See Google Business Profile optimisation.
Frequently asked questions
Should my licence number be on my website?
It isn’t a ranking factor, but customers look for it, and it builds trust fast. Showing your licence or registration number where customers can see it is worth doing, and we’ll help you place it.
Can I rank for both emergency callouts and bigger installs?
Yes, but they need different pages and a profile set up for both. We set each one up on purpose instead of one catch-all page.
I work alone. Is this worth it?
Often more than for big firms. A one-person business can’t absorb slow weeks, and a single extra switchboard or EV charger job can cover a good part of a month’s cost. We’ll show you the numbers in your audit.
How long until I see results?
Rankings move over weeks and months depending on your area and competitors. That’s why we record where you rank at the start and report on it every month.
What do you need from me?
Manager access to your Google Business Profile (we show you how in two minutes), a 20-minute kick-off call and 10 to 20 recent photos of your team, van and completed jobs.
Can you build my website too?
Yes. We build fast, modern websites and link them properly to your profile. See our website design service.
Related pages
Ready to get found?
Get a free visibility audit: where you show up on Google today, what’s costing you jobs and exactly what to fix.
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