Google Business Profile optimisation, done for you
Your Google Business Profile is often the first thing a customer sees: your name, rating, photos and a phone number, before they’ve visited your website. If it’s incomplete or set up wrongly, you lose enquiries to a competitor who isn’t any better than you, just better optimised.
Kwantum sets your profile up the way Google ranks local businesses, then keeps it working month after month.
Get a free auditFree, no obligation. A straight read on what your profile is missing.
Signs your profile needs work
- Your website isn’t linked, or the link goes to a page that doesn’t match what the customer searched for.
- The wrong categories are set, or only one.
- A competitor has more reviews, or newer reviews, than you.
- You’ve got no photos, or only a few old ones.
- You don’t list your services, or the list is a single line.
- You work from a van or home and aren’t sure how to set up your service area.
- You’ve ended up with two profiles for the same business.
- You don’t show up when someone asks Google or an AI assistant for a recommendation nearby.
If you tick two or more, fixing them will make a noticeable difference.
What we do
Overhaul the profile
Primary and secondary categories, services with real descriptions, service areas, business description, hours, attributes and photos. Everything is set up so Google understands what you do and where.
Connect your website properly
We link your site to your profile with tracking, so you can see which calls and visits come from Google. If the page your profile links to isn’t the best one, we say so.
Build a review system
A short review link, a QR code for your van, counter or invoices, and ready-to-send SMS and email requests your team can use from day one, plus reply templates for good and bad reviews. We never write or buy reviews. Google detects it, and it can get your profile suspended.
Clean up your directory listings
We check your name, address and phone number across the major Australian directories and fix the top mismatches. Google trusts consistent details.
Keep it working, and show you the result
Regular updates and posts, review requests and replies, and a plain-English monthly report on where you rank on Google Maps and the enquiries coming in.
How we work together
We work in three phases. You always know what’s happening and what’s next.
- 1
Phase 1: Free audit
We look at your profile, your website and how you show up on Google Maps compared with nearby competitors. You get a straight read on what’s working, what’s costing you enquiries and what to fix first. No obligation.
- 2
Phase 2: Setup
A one-off job at the start. We overhaul your profile, link and track your website, put your review system in place and clean up your directory listings. We also record where you rank today for the searches that matter to you, so there’s a baseline to measure against.
- 3
Phase 3: Ongoing
Each month we keep the profile current, post updates, handle review requests and replies, and keep your listings consistent. You get a monthly report in plain English: rankings, visibility and enquiries. We adjust based on what’s working.
What you need to give us
- Manager access to your Google Business Profile (we show you how in two minutes)
- A 20-minute kick-off call
- 10 to 20 recent photos of your team, vehicles, premises or work
Plans and pricing
Google Business Profile work is part of every Kwantum local SEO plan: a straight monthly price, plus a one-off setup fee, with no lock-in contract.
SEO Pricing
Local SEO & AI search visibility, priced to compete
A straight monthly retainer for ongoing SEO work, plus a one-off setup fee — no 12-month lock-in. Website design is priced separately as its own project; see website design pricing below.
Foundation
Get the fundamentals working
+ one-off setup fee · No lock-in contract
- Google Business Profile setup & optimisation
- On-page SEO for up to 5 core pages
- Up to 10 keywords tracked
- Local citation building
- Basic technical health check
- Monthly report, plain-English, email support
Momentum
Where most businesses see real traction
+ one-off setup fee · No lock-in contract
- Everything in Foundation
- Up to 15 keywords tracked
- Monthly Google Business Profile posting
- 2 blog articles per month
- Active local link building & outreach
- Quarterly technical SEO audit
- AI search (GEO) foundations: schema & FAQ
- Phone support
Authority
Become the obvious choice in your market
+ one-off setup fee · No lock-in · Scoped after a short call
- Everything in Momentum
- 22+ keywords tracked
- Full local pack strategy
- 4 articles/month + digital PR & guest posts
- Advanced link acquisition campaign
- Ongoing (not quarterly) technical SEO
- Full-site AI search (GEO) optimisation
- Monthly strategy call, dedicated contact
All prices exclude GST. Offers are intended for businesses (B2B) engaging Kwantum's services.
Getting a new website and only need the profile set up? Our one-off “Found on Google Maps” add-on covers it. See the full pricing page.
We guarantee the work, not rankings. Nobody can honestly promise a Google position, and you should be wary of anyone who does.
Who it’s for
Established Melbourne businesses whose customers love them, but whose Google presence doesn’t show it yet. For example pest control, vets, HVAC, electricians, plumbers and warehouse racking. If you rely on local customers finding you, this is built for you. Read more about our widerlocal SEO service.
Working in the trades? SeeSEO for tradies,SEO for electriciansandSEO for plumbers.
Frequently asked questions
Is it safe to give you access to my profile?
Yes. You stay the owner. We ask to be added as a manager, which lets us edit the profile but not remove you. You can take our access away at any time. We show you how to add us, in about two minutes.
What’s the difference between Google My Business and Google Business Profile?
Nothing important. Google renamed Google My Business to Google Business Profile. You may still see the old name in places.
Optimization or optimisation?
They mean the same thing. We use the Australian spelling in our writing, but many people search with a “z”, so you’ll see both.
Can you help if my profile was suspended?
Sometimes. Suspensions often come from address, name or category problems, and fixing them is part of what we look at. We can’t promise Google will reinstate it, so we tell you what we find first.
I have two profiles for the same business. What now?
Duplicates split your reviews and confuse Google. We help you pick the right one to keep (usually the verified one with reviews) and remove or merge the other.
Do I need a shopfront?
No. If you work from a van or home, Google lets you set up a service-area business that shows the suburbs you cover instead of your address. We set that up properly.
How many reviews do I need?
There’s no magic number. What matters is that you have more recent, genuine reviews than the businesses ranking above you, and keep getting new ones. We show you where you stand against your competitors in the audit.
How long until I see results?
Rankings move over weeks and months depending on your area and your competitors. That’s why we record where you rank at the start and report on it every month.
How is this different from your Local SEO service?
Your Google Business Profile is one part of local SEO. Every plan includes the profile setup and optimisation. The higher plans add more: regular posting, content, link building and a full local pack strategy.
Ready to fix your profile?
Get a free visibility audit: what your profile is missing, how you compare with nearby competitors and exactly what to fix.
Get a free audit