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Straight, practical guides — no jargon, no fluff.

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23 September 2026

How Local SEO Actually Works (No Jargon)

A plain-English walkthrough of what actually moves the needle for local search rankings — and what's mostly noise.

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23 September 2026

What Is GEO? AI Search Visibility Explained

Generative Engine Optimisation, or GEO, is what SEO becomes when customers ask an AI assistant instead of typing into a search bar. I asked AI assistants about local businesses near me to see what actually gets recommended.

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